Social+Influence

**Social influences on the individual: ** – effects of status and social power within groups, informed by researchers such as Philip Zimbardo  – factors affecting obedience including social proximity, legitimacy of authority figures and group pressure, informed by researchers such as Stanley Milgram

– factors affecting conformity, including normative influence and culture, informational influence, unanimity, group size, deindividuation and social loafing, informed by researchers such as Solomon Asch, and Peter Smith and Michael Bond  – ways in which a group may influence others to change their behaviour including peer pressure, risk-taking behaviour